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Intro-Animations

A short motion graphic intro can add magic and excitement to any augmented reality experience. It is a great way of making the transition from the physical to the digital, and helps to show users that something has happened to the printed image in a seamless way.

You could go for a Simple Intro-Animation such as a zooming effect on an image or logo which can help you stylistically launch your Aura and easily transition between your Trigger Image & digital content.

Alternatively, a Custom Intro-Animation could be created by a motion graphics designer who can use your layered, original art file to build an animation that allows certain visual elements & words to magically move around the image space – ending with a place for your main video content to appear. The in-house Aurasma Creative team specialises in this, using software such as Adobe After Effects to create impactful experiences.

Example of a Custom Intro-Animation

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