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Segments Explained

What are segments in the Aurasma Studio?

Segments allow individual auras to share multiple, more personal experiences with the viewer.
 
You might, for instance, want to deliver different Aura experiences to your viewers depending on the time of day or the day of the week. Or you might want viewers in different countries to be able to see your experience in their own language, and to be able to click through to a country-specific webpage. For purposes like these and many others, segments allow you to tailor your Auras to particular audiences in particular places at particular times. 
 
Who has access to segments in the Aurasma Studio?
 
Segments can be made available to all paying Aurasma subscribers with commercial accounts.
 
Where can I find the option to create and use segments in my account?
 
The segments tab can be found in the central Aurasma Studio dashboard between the Analytics and Apps tabs. 
 
 
 
Where do segments work?
 
Segments can work for all Auras, whether delivered through Aurasma or an Aurasma-powered white labelled or SDK app. Individual segments are created and then added to Auras in your Studio account. 
 
What type of segments can I create?
 
Segment types include:
 
- Region (World countries and US states)
- Month
- Day
- Hour
- Platform (iOS vs Android)
- Device Power (High vs Low)
- Device language (including different language dialects -- see below for a full list)
 
All these segment types ensure that viewers in different circumstances can receive a tailored AR experience from the same Trigger Image. 
 
Supported Device Languages
 
With device language segments, you can deliver different Auras to your audience based on the end user's mobile device language setting. This allows you to create and deliver Auras in multiple languages, or offer multiple versions of an AR experience based on the language the user has selected on his/her device. Aurasma supports segments for the following device languages: 

ar: Arabic

ca: Catalan

zh-HK: Chinese (Hong Kong)

zh-Hans: Chinese (Simplified)

zh-Hant: Chinese (Traditional)

hr: Croatian

cs: Czech

da: Danish

nl: Dutch

en: English

en-AU: English (Australian)

en-GB: English (British)

en-CA: English (Canadian)

en-IN: English (Indian)

fi: Finnish

fr: French

fr-CA: French (Canadian)

de: German

el: Greek

he: Hebrew

hi: Hindi

hu: Hungarian

id: Indonesian

it: Italian

ja: Japanese

ko: Korean

ms: Malay

nb: Norwegian (Bokmal)

pl: Polish

pt: Portuguese

pt-BR: Portuguese (Brazil)

ro: Romanian

ru: Russian

sk: Slovak

es: Spanish

es-MX: Spanish (Mexico)

sv: Swedish

th: Thai

tr: Turkish

uk: Ukrainian

vi: Vietnamese

 
 
For more on how to create and use segments in your Aurasma Studio account, please take a look at the relevant post here.
 
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